Is the hope that most people don’t like Jersey Shore’s Pauly D, and since he doesn’t like Miracle Whip, maybe we will — just to be un-Pauly-D-like?
(Remember when Coach sent Snooki a Gucci bag, so she’d stop carrying around one of theirs? But that can’t be the explanation here. Hellmann’s would get a call really, really fast from Kraft lawyers if they created spoof Miracle Whip ad and ran it on TV.)
I saw some research back in January that suggests celebrity spokespeople don’t make ads more effective. While I have not seen research to support the following, I can’t imagine celebrity spokespeople from the cast of Jersey Shore are good for anyone’s brand.
(Thanks, Mark!)