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Product Displacement: Luxury Brands Sending Their Competitors’ Gear to...
TweetI’ll admit it. On Monday, while giving some agency friends a tour of the new Digg, I came across an article on Jersey Shore star Snooki and had to ask who she was. But now that she’s the central...
View ArticleWould You Want Snooki and Rod Blagojavich Endorsing Your Brand?
TweetThe last time Snooki appeared in the pages of ChasNote, there were allegations that Coach was sending her gift baskets with gear from its competitors in order to undo the unfortunate accident of...
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Celebrity Endorsement in Ads Mostly Ineffective
TweetAccording to an Ace Metrix study of all nationally televised ads in the first 11 months of 2010 (summarized here in Ad Age), commercials featuring celebrity pitchmen and pitchwomen generally...
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Intel Hires Will.i.am As Director of Creative Innovation
Tweet The above isn’t a picture of Black Eyed Peas frontman Will.i.am unveiling a new Intel commercial in which he’s the spokesman. It’s a picture of Black Eyed Peas frontman Will.i.am showing off his...
View ArticleWhat is Miracle Whip Thinking?
Tweet Is the hope that most people don’t like Jersey Shore’s Pauly D, and since he doesn’t like Miracle Whip, maybe we will — just to be un-Pauly-D-like? (Remember when Coach sent Snooki a Gucci bag,...
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Abercrombie Begs The Situation To Stop Wearing Its Clothes
Tweet Another development from the wonderful world of product dis-placement: Abercrombie & Fitch doesn’t want its brand associated with Jersey Shore’s The Situation. From WSJ’s Speakeasy blog: Teen...
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